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BRAC University, Building 07, Level 09, 43 Mohakhali C/A Dhaka,1212, Bangladesh

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September 24, 2020 Centre for Peace and Justice

AHA! Awareness with Human Action seeks to contribute to the response efforts of the COVID-19 pandemic by preventing conflict and building social cohesion in Pakistan, Sri Lanka, Bangladesh and broader South Asia.  Through a collaborative approach, the project will increase outreach for initiatives that promote awareness of COVID-19 and constructive narratives that reduce discrimination, hate speech, and stigmatization against specific communities, primarily targeting religious leaders, and women and youth leaders as community influencers.

AHA project partner noted that while entities have aligned their focus with implementing initiatives to prevent the COVID-19 pandemic, there are still people contracting the virus. “The AHA project is very important in the present pandemic context. It will create a new opportunity for [people]…specifically marginalized people to bring awareness to hygienic health practices…and to assist in reducing stigma, hate speech and disinformation,” explained the partner.


The conclusion of the project will result in enhanced capacities of religious and traditional leaders and women and youth leaders to increase awareness on COVID-19 prevention and response that emphasize collaboration by different faiths and communities as well as increased conflict prevention-focused collaborative initiatives at national and regional levels to strengthen inclusive communities beyond COVID-19.

AHA! Awareness with Human Action is funded by the European Union and implemented in a consortium of partners, including: The Network for Religious and Traditional Peacemakers/ Finn Church Aid, World Faiths Development Dialogue (WFDD), the Center for Peace and Justice – Brac University (CPJ), Center for Communication and Development of Bangladesh (CCD), Islamic Relief Worldwide (IRW), Youth Development Foundation (YDF), Sarvodaya, INEB, AMAN and KAICIID.   The project began in July 2020 and continues for 18 months.